Lark Health | AI coaching
Progress & rewards
Project summary
Lark’s coaching app combines health tracking and AI coaching to help patients manage chronic conditions and meet health goals. In this project I designed a suite of features that were aimed at increasing user engagement, improving long- and short-term patient outcomes for enrolled users, and enhancing the effectiveness of the AI coach experience. These features would eventually be rolled out across all programs.
The challenge
Through user research and patient reported outcomes we learned that tracking progress, tasks and goals was challenging for patients in the Lark app. Much of the coaching content was delivered through a conversational interface, which could not be referenced once a conversation ended. Users had to rely on their memory of these interactions to recall specific to-dos and keep track of their progress over time.
Through this design initiative I set out to challenge the ways we currently delivered coaching content in the Lark app and explore how we can more efficiently and effectively help users to track and make daily progress towards achieving their health goals.
Project goals
Provide users with a way to view their overall program progress and progress toward completing weekly and daily tasks
Build features that give users autonomy around reaching their health goals
Increase engagement with core program features that are proven to lead to patient success such as meal logging, mission completion and weight tracking
Evaluate and improve existing program progress tracking features
Decrease customer support tickets and build user engagement by giving eligible users a way to track their progress towards program rewards within the app
My role
Lead product designer
Research
Completed detailed competitive research. Worked with UX research team to gather user feedback.
Stakeholder collaboration
Lead weekly design reviews with stakeholders and participated in team brainstorming sessions.
Development support
Collaborated weekly with engineers to share designs and review demos. Created detailed handoff files.
Lead design
Lead the design process from start to finish. Creating all designs and prototypes using Figma.
Design QA
Created and presented early concepts to gain stakeholder buy-in and support for this initiative.
Concepting
Conducted QA testing prior to release to identify bugs and inconsistencies with designs.
Results
15% increase in engagement with the food logging feature during a user’s second week in the program.
Significantly increased understanding of the coaching program and individual progress based on user research feedback.
5% increase in live coaching; a significant increase in the re-engagment of low-engagement users.